Nintendo – Strategic Management Japanese Style

ARON, FORST and PARISSA, HAGHIRIAN (2015) Nintendo – Strategic Management Japanese Style. In: Third International Conference on Advances In Economics, Social Science and Human Behaviour Study - ESSHBS 2015, 28-29 December, 2015, Bangkok, Thailand.

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In January 2014 the management of Nintendo released the results of the financial year 2013. The company’s recent results could be compared to playing a video game over and over again, putting in enormous effort and soul, only to experience a major defeat after all. The forecasted profit of 55 billion yen was not reached, and was replaced instead by a loss of around 25 billion yen due to poor sales of the latest console, the Wii-U.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Nintendo, Japan, Strategy, Crisis
Depositing User: Mr. John Steve
Date Deposited: 02 Apr 2019 10:11
Last Modified: 02 Apr 2019 10:11

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