The Technology Acceptance Model: An ECommerce Extension

DAVID, PAPER and RIMA, FAYAD (2015) The Technology Acceptance Model: An ECommerce Extension. In: Third International Conference on Advances in Management, Economics and Social Science - MES 2015, 10-11 December, 2015, Rome, Italy.

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Electronic-commerce has gained a great importance as a medium for conducting business. Researchers and market executives alike are still studying online consumer behavior with the purpose of better understanding it. One model widely used for understanding technology adoption in general is the technology acceptance model (TAM). In this study, we develop and test an Ecommerce specific extension of the TAM. Two predictor variables are added to the original TAM, namely, process satisfaction, and outcome satisfaction. In addition, the TAM is extended by measuring actual behavior, in contrast to previous TAM application studies that measured intentions as a substitute for actual behavior. We measured actual use variable in terms of four criterion variables, namely, purchase, access number, access total time, and access average time. The extended TAM proved to better fit Ecommerce environments by better explaining actual behavior than the original TAM.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Technology Acceptance Model; User Satisfaction; Process Satisfaction; Outcome Satisfaction; Intentions; Actual Behavior; E-commerce; Perceived Usefulness; Perceived Ease of Use
Depositing User: Mr. John Steve
Date Deposited: 05 Apr 2019 12:13
Last Modified: 05 Apr 2019 12:13

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