Social Media Management of the Web series EnchufeTv Road to the transmedia in Ecuador

ABEL, SUING and CARLOS, ORTIZ and MIGUEL, GRANDA (2015) Social Media Management of the Web series EnchufeTv Road to the transmedia in Ecuador. In: Third International Conference on Advances in Management, Economics and Social Science - MES 2015, 10-11 December, 2015, Rome, Italy.

20151224_055035.pdf - Published Version

Download (605kB) | Preview
Official URL:


The research focuses on how social networks can be platforms for promoting audiovisual products as the Comedy Web series EnchufeTv produced in Ecuador. The purpose is to know the positioning of an audiovisual project created exclusively for the Web and analyzing the management of social networks. Quantitative and qualitative methods are used through Web-tools: SocialMention, Google Trends and Followthehashtag; and interviews with experts. The research concludes that there isn't a proper use and exploitation of social networks, there is a tendency to publish more content a few days, in addition there is also the need of training in order to have feedback from the fans or as well as a Community Manager to be responsible for professional management that It will be reflected in the increase of users

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: transmedia, humor, comunication digital, television, Internet, social networks, TIC.
Depositing User: Mr. John Steve
Date Deposited: 17 Apr 2019 06:31
Last Modified: 17 Apr 2019 06:31

Actions (login required)

View Item View Item