Guidelines for Improving the Usability of ECommerce Websites in the Arab World

LAYLA, HASAN (2015) Guidelines for Improving the Usability of ECommerce Websites in the Arab World. In: Third International Conference on Advances in Computing, Electronics and Electrical Technology - CEET 2015, 11-12 APRIL 2015, Kuala Lumpur, Malaysia.

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Abstract

This research evaluates the usability of four popular e-commerce websites in the Arab world and identifies the strengths and weaknesses of the sites regarding their design. Based on the results, comprehensive guidelines are suggested for use by e-commerce companies in the Arab world to address the usability of their websites, thus enabling them to reap the advantages of having more usable e-commerce websites.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: usability, Arab world, guidelines, heuristic evaluation, e-commerce websites
Depositing User: Mr. John Steve
Date Deposited: 07 May 2019 10:12
Last Modified: 07 May 2019 10:12
URI: http://publications.theired.org/id/eprint/1980

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