Win-Win Growth of Large Companies and Small- and Medium-sized Firms (LCSMF) Through Platform Strategy

HEE-YOUNG KIM, KIM and JUN-SEOK, HEO and MIN-JAE, KIM (2014) Win-Win Growth of Large Companies and Small- and Medium-sized Firms (LCSMF) Through Platform Strategy. In: International Conference on Future Trends In Management, Economics and Human Behavior Study - FTMEHBS 2014, 04 - 05 May, 2014, Bangkok.

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Abstract

This study presents specific measures for a platform strategy for LCSMF win-win growth. To this end, literature was examined to derive the platform strategy process, and cases of Samsung Electronics and CJ Jeiljedang were analyzed. The analysis revealed that while platform opening time varied according to industrial characteristics, it was important to construct open platforms based on trust, and that the constructed platform created new values when it was maintained and managed through participants’ positive exchange and competition. This suggests that a platform strategy enables win-win growth.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Platform Strategy, Win-Win Growth, Business Ecosystems, Case Study
Depositing User: Mr. John Steve
Date Deposited: 13 May 2019 12:26
Last Modified: 13 May 2019 12:26
URI: http://publications.theired.org/id/eprint/2341

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