Customer Loyalty Program

D J C, Jagoda and Dinuka, Chathuranga Hettiarachchi and J A D M, Jayakody and K.A. Dilini, T Kulawansa and W A, Kalana Heshan and W A T S, Kumara and W G D S, De Mel (2019) Customer Loyalty Program. In: 8th International Conference on Advances in Computing, Electronics and Communication - ACEC, 12 -13 January 2019, Kuala Lumpur, Malaysia.

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Abstract

The customer loyalty programs are becoming popular as a powerful tool of relationship marketing. Customer loyalty is helpful for the success of any retail organization. This concept has been limited among the large-scale companies. Although large-scale companies have the ability to maintain a customer loyalty program, mid-scale and low-scale companies are unable to handle such customer loyalty program with an IT section. In order to address the said problem, we developed a generic customer loyalty program which can be handled by any merchant who owns different types of companies, without an IT section. This paper comprises an attempt to introduce a full generic loyalty system for any scale of company.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: generic customer loyalty program; large-scale; mid-scale; low-scale
Depositing User: Mr. John Steve
Date Deposited: 06 Mar 2019 07:35
Last Modified: 06 Mar 2019 09:13
URI: http://publications.theired.org/id/eprint/24

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