Avoidance Factors Against Online Advertisements

MOHD, ASYIEK BIN MAT DESA and MUHAMMAD, HELMI BIN ABU BAKAR and MUHIZAM, BIN MUSTAFA (2014) Avoidance Factors Against Online Advertisements. In: International Conference on Advances in Computing, Communication and Information Technology CCIT 2014, 01 - 02 June,2014, London, UK.

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Abstract

This study explains the factors related to the avoidance of an advertisement by consumers. Factors that contribute to the avoidance of advertisements are important, as they lead to helping designers to design better and more effective advertisements. The results of this study have affirmed the factors related to the avoidance of advertisements by consumers. These factors are a good guidance for stakeholders, such as designers, educators, students, etc., to design better advertisements. These factors also serve as a direction for stakeholders to take, in order to increase the effectiveness of information delivery to consumers.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Avoidance, Visual Complexity, Orientation
Depositing User: Mr. John Steve
Date Deposited: 16 May 2019 12:26
Last Modified: 16 May 2019 12:26
URI: http://publications.theired.org/id/eprint/2445

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