The Effects of Design Elements on Location-Based Gamification: A Case Study of the ChengChi Adventure App

SHARI, S. C. SHANG and VINCENT, Y. C. LAI (2014) The Effects of Design Elements on Location-Based Gamification: A Case Study of the ChengChi Adventure App. In: International Conference on Advances in Computing, Communication and Information Technology CCIT 2014, 01 - 02 June,2014, London, UK.

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Abstract

The rapid growth in the use of location-based gamification by enterprises will provide the motivation for the proposed research. In this research, I first focus on the positive consequences of the incredible growth of this trend, and show that it is worthy of analysis. Second, I attempt to address the negative aspects of the trend by examining the questions raised and difficulties encountered when enterprises use location-based gamification. Third, I identify the design elements of location-based gamification and define brand experience and brand loyalty. Fourth, I outline hypotheses regarding the relationships between the design elements of location-based gamification and brand experience, and between brand experience and brand loyalty. The objective of the proposed research is to help enterprises to better understand the use of location-based gamification to enhance brand experience and brand loyalty.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: location-based, gamification, experience, loyalty, design element,
Depositing User: Mr. John Steve
Date Deposited: 18 May 2019 12:18
Last Modified: 18 May 2019 12:18
URI: http://publications.theired.org/id/eprint/2451

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