The Study of Difference between People who Terminated bank account and not. After the Privacy Breaches in Korea.

CHAN-YUB, PARK and SE-WONG, HWANG and YE-JI, KIM (2014) The Study of Difference between People who Terminated bank account and not. After the Privacy Breaches in Korea. In: International Conference on Advances in Economics, Social Science and Human Behaviour Study - ESHB 2014, 26 - 27 August,2014, City University of Hongkong, Hongkong.

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Abstract

In January 2014, Korea experienced a major private information leakage. Many people closed their bank accounts, which lead to a momentary business paralysis. However, certain people maintained and continued to use their accounts. This study attempts to verify the difference between people who closed their accounts and those who did not. Privacy concern, switching cost, and service loyalty was assumed to be factors that might affect resistant behavior. We also examined the effect of resistance behavior on actual outcome. 174 samples were collected through online surveys and SPSS 21 was used for analysis. Results showed that privacy concerns and loyalty had significant effects on resistant behavior. The resistant behavior between the two groups also showed a significant difference.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: privacy concern, resistant behavior, service loyalty,
Depositing User: Mr. John Steve
Date Deposited: 28 May 2019 12:21
Last Modified: 28 May 2019 12:21
URI: http://publications.theired.org/id/eprint/2921

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