A Comparison of the Chinese and Korean Consumers’ Response of Smart Clothing

HYUN, HEE PARK and HEE, PARK and PAULINE, SULLIVAN and QIN, LI (2014) A Comparison of the Chinese and Korean Consumers’ Response of Smart Clothing. In: International Conference on Advances in Economics, Social Science and Human Behaviour Study - ESHB 2014, 26 - 27 August,2014, City University of Hongkong, Hongkong.

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Smart clothing competes in global market, so investigation of its adoption should be country specific in order to provide information important to its acceptance in different countries. The market share of technology and fashion products is increasing in Asia Pacific. There are differences between Chinese and Korean consumers regarding technology adoption and clothing consumer behavior. Thus, this study compares between country differences in the relation of personal innovation and price perception to smart clothing acceptance intention. As a result, smart clothing marketing strategies should emphasize technology innovation to reduce Chinese consumers’ price perception. Smart clothing manufacturers should design smart clothing that Korean consumers perceive as aesthetically pleasing in order to increase product acceptance.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: smart clothing, consumer responses, crosscultural
Depositing User: Mr. John Steve
Date Deposited: 29 May 2019 07:56
Last Modified: 29 May 2019 07:56
URI: http://publications.theired.org/id/eprint/2927

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