DRIVING INNOVATION AND BUSINESS PERFORMANCE THROUGH CORPORATE ENTREPRENEURSHIP: INNOVATIVENESS, PROACTIVENESS, RISK-TAKIG AND PEOPLE

MICHAEL, TRESTL (2014) DRIVING INNOVATION AND BUSINESS PERFORMANCE THROUGH CORPORATE ENTREPRENEURSHIP: INNOVATIVENESS, PROACTIVENESS, RISK-TAKIG AND PEOPLE. In: Second International Conference on Advances In Social Science, Management and Human Behaviour - SMHB 2014, 25 - 26 October, 2014, Zurich, Switzerland.

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Abstract

Corporate Entrepreneurship can be a viable instrument for driving innovation and business performance within existing organizations. The objective of this study was to determine the dimensionality of corporate entrepreneurship within airlines and to investigate the impact of its components on innovation and business performance. A mixed research method has been applied involving qualitative and quantitative elements. Expert interviews have been conducted with airline managers in order to justify and enhance the underlying research model. Quantitative research has been conducted using a questionnaire survey among airline executives worldwide. A total of 241 usable cases have been processed for data analysis. Results from principal component factor analysis show that corporate entrepreneurship is determined by innovativeness, proactiveness, risk-taking and people within airlines. Findings from multiple regression analysis reveal a significant positive relationship between airline business performance and innovativeness, proactiveness and people. Proactiveness, risk-taking and people have been found to be determinants of innovation performance. Conclusions and suggestions have been formulated in order to enhance corporate entrepreneurship within airlines.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: corporate entrepreneurship, innovation performance, business performance, corporate entrepreneurial output
Depositing User: Mr. John Steve
Date Deposited: 29 May 2019 12:21
Last Modified: 29 May 2019 12:21
URI: http://publications.theired.org/id/eprint/2970

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