Corporate Social Responsibility as a Differentiation Tool to Achieve Competitive Advantage; Cases from Turkish Private Sector

MURAT, YALCINTAS (2017) Corporate Social Responsibility as a Differentiation Tool to Achieve Competitive Advantage; Cases from Turkish Private Sector. In: Seventh International Conference On Advances In Economics, Social Science and Human Behaviour Study - ESSHBS 2017, 23-24 September 2017, Bangkok, Thailand.

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Abstract

This paper aims to present Corporate Social Responsibility (CSR) as a differentiation tool to achieve competitive advantage. Two fundamental outcomes of CSR activities; corporate reputation and organizational commitment can become sources of competitive advantage for a company using CSR as a differentiation tool. This paper discusses the theoretical side of this approach and identifies successful applications of CSR differentiation strategies by examining cases from some Turkish companies. The findings indicated that CSR activities provided valuable resources to the companies such as positive reputation, increased brand value, committed workforce and “free” advertisement provided by the media. The paper concludes that CSR can be a valuable tool for differentiation strategies and can help companies to achieve competitive advantage.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Corporate Social Responsibility, CSR, Competitive Advantage, Differentiation, Strategic Management
Depositing User: Mr. John Steve
Date Deposited: 10 Mar 2019 09:31
Last Modified: 10 Mar 2019 09:31
URI: http://publications.theired.org/id/eprint/304

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