An Affecting of Community-Based Tourism Toward Integrated Sustainable Homestay in Malaysia

AZIZ, AMIN and MOHD SHALADDIN, MUDA and MUHAMMAD ABI SOFIAN ABDUL, HALIM (2016) An Affecting of Community-Based Tourism Toward Integrated Sustainable Homestay in Malaysia. In: Fifth International Conference On Advances In Economics, Social Science and Human Behaviour Study - ESSHBS 2016, 25-26 September 2016, Bangkok, Thailand.

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In Malaysia, a Model of Community Based Tourism that has been discussed by a numbers of scholars becomes a significant role to the homestay industry that operated by community in a rural area. In depth, this model took account various resources and stakeholders in order to integrate the sustainability of rural homestay development. However, a number of rural homestay operators are lacking of knowledge toward the crucial of integrated sustainable model as well as practicing in their business. Thus, the objective of this paper is to study the model of community-based tourism as an influencing factor that affecting to the integrated sustainable homestay which are operating in Malaysia rural areas. The results of multiple regressions analysis indicate that the only factors of socio-economy, organizational culture and government are support significantly affecting to the integrated sustainable homestay. Generally, the results indicated that most of homestay operators are not really satisfying the important factors of community-based tourism that affecting to their integrated sustainable homestay. Therefore, the concept and model of Community-based Tourism become crucial applicable in developing an awareness among rural homestay operators toward the integrated of homestay sustainability.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Integrated sustainability homestay, Integrated Rural Tourism, Homestay, rural tourism, Community Based Tourism
Depositing User: Mr. John Steve
Date Deposited: 20 Mar 2019 11:32
Last Modified: 20 Mar 2019 11:32

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