Environmental technological innovation and market demand: is market orientation a missing link?

MUHAMMAD FAKHRUL, YUSUF and HASBULLAH, ASHARI and MOHD RIZAL, RAZALLI and RASHIDAH, RAMLE (2016) Environmental technological innovation and market demand: is market orientation a missing link? In: Fifth International Conference On Advances in Economics, Management and Social Study - EMS 2016, 12-13 March,2016, Kuala Lumpur, Malaysia.

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Abstract

Environmental technological innovation has becoming an important step towards sustainable development for emerging country like Malaysia, and market demand is an important determinant of environmental technological innovation. However, stakeholders have neglected demandbased perspective, while designing policies centered on technological (supply) side view. Extant research also constructs a direct mechanism for the market demand–ecoinnovation link. The research reported here, however, provides and investigates an indirect market demand-environmental technological innovation argument where market orientation is a mediator. The current study is motivated to produce this conceptual model for the benefit of policy makers and industry alike.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: environmental technological innovation, market demand, market orientation, eco-innovation, sustainable development
Depositing User: Mr. John Steve
Date Deposited: 27 Mar 2019 12:08
Last Modified: 27 Mar 2019 12:08
URI: http://publications.theired.org/id/eprint/975

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